An Appraisal of Social Media Communication on Nigerian Phonetics: A Comparative Analysis of TikTok Lip‑Sync Videos
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Background of the Study
TikTok lip‑sync videos have emerged as a dynamic medium for vocal expression in Nigerian digital communication, where users manipulate phonetic features to create engaging content. In this context, phonetic variation is not only a marker of regional identity but also a tool for creative expression. Nigerian TikTok users often modify their pronunciation, intonation, and rhythm to align with trending challenges and humorous content. This phenomenon highlights the interplay between traditional accent features and digital innovation, as speakers adjust their phonetics to suit the platform’s rapid, visually driven format (Chukwu, 2023). The brevity of TikTok clips encourages experimentation with sound, leading to the emergence of hybrid phonetic forms that blend regional accents with contemporary slang. Furthermore, digital editing tools allow users to accentuate or modulate vocal elements, enhancing the overall impact of the content. Such practices have implications for our understanding of phonetic adaptation in digital environments, as they reflect both cultural continuity and linguistic creativity. This study aims to document the phonetic variations present in Nigerian TikTok lip‑sync videos, compare them with traditional speech patterns, and analyze the factors influencing these changes, such as platform affordances, social identity, and technological innovation (Oluwaseun, 2024).
Statement of the Problem
Despite the popularity of TikTok lip‑sync videos in Nigeria, there is limited empirical research on how these digital artifacts influence phonetic variation. The rapid pace and creative demands of TikTok may induce phonetic shifts that are not captured by traditional linguistic models. This gap in research limits our understanding of the impact digital media has on vocal expression and the evolution of phonetic norms. Without systematic analysis of TikTok content, the interplay between regional accents and digitally enhanced phonetic features remains underexplored, hindering the development of comprehensive models for digital phonetic adaptation (Ibrahim, 2023).
Objectives of the Study
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To identify key phonetic variations in Nigerian TikTok lip‑sync videos.
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To compare these variations with traditional speech patterns.
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To analyze the influence of digital editing tools and social factors on phonetic innovation.
Research Questions
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What phonetic features are most prominent in TikTok lip‑sync videos?
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How do these features differ from traditional Nigerian speech?
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How do digital affordances contribute to phonetic changes on TikTok?
Significance of the Study
This study is significant as it provides a detailed examination of phonetic variation in Nigerian TikTok lip‑sync videos, offering insights into the impact of digital media on vocal expression. The findings will enhance our understanding of how online platforms foster phonetic innovation and influence traditional speech patterns. Such insights are valuable for linguists, media scholars, and digital content creators, informing theoretical models of language evolution in digital contexts (Chukwu, 2023).
Scope and Limitations of the Study
Limited to the topic only.
Definitions of Terms
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Phonetic Variation: Differences in speech sound production among speakers.
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TikTok Lip‑Sync Videos: Short videos on TikTok where users synchronize lip movements with pre‑recorded audio.
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Digital Editing Tools: Software features used to modify audio and video content.
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